Intel and LANDesk turned to us to develop a custom campaign known as the vPro™ InfoZone. This InfoZone was unique to every website visitor and their specific manageability, security, and performance needs.
We began by developing a character concept known as the vPro™ Concierge who would guide visitors through the various pages in the website campaign. Once they were there, users could view technical documents and videos that were tailored to their specific industry. This campaign was 100% database driven to enable the website to feature dynamic content and tracking capabilities.